EduTech 2021

Very pleased to participate as a speaker for this year's EduTECH. Having attended almost every year over the last 10 years, it's wonderful to take the stage for a Ted Talk-style presentation at the 10th anniversary.

I'll be talking about 'What Marketing has taught us Learning Professionals'. I'll break this into three marketing topics; branding, customer mapping, and the art of copywriting. I'll discuss how we can create an intentional positive learning brand experience aligned to organisational strategy and our learning brand mission, value, and principles. EduTECH brings together over 10,000 educators and solution providers to exchange and explore ideas, techniques and technology, with the aim of improving teaching, training and learning and raising the education standards in Australia and the world.